Understanding how autonomous buyers experience the web.
Experiments, benchmarks and observations from deploying synthetic buyers across digital commerce experiences.
COMING SOON
The State of Synthetic Buying
An ongoing benchmark of how autonomous buyers navigate, evaluate and attempt to convert across ecommerce experiences.
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Research Areas
04 TOPICS
psychology
Synthetic Buyer Behavior
How autonomous agents interpret and navigate digital commerce.
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Conversion Observability
Methods for detecting friction through synthetic journeys.
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Agent Reliability
Understanding repeatability, reasoning and recovery behavior.
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Ecommerce Benchmarks
Comparing customer experience patterns across websites and industries.
Latest Notes
PUBLICATIONS
COMING SOON
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What makes a synthetic journey reliable?
COMING SOON
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Goal-based agents vs scripted browser automation.
COMING SOON
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Measuring friction without waiting for customers.
COMING SOON
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Can AI buyers predict customer experience problems?
Open methodology.
Synthetic testing becomes useful when its behavior can be inspected, repeated and challenged.
Methodology principles
ILLUSTRATIVE RECORD
EXAMPLE
Website
demo-store.example
Buyer profile
First-time buyer / Desktop / Example
Objective
Find a suitable product and attempt to purchase
Run count
Single illustrative journey
Environment
Real-browser journey environment
Outcome
Example outcome: FRICTION DETECTED
Evidence
description Example evidence trace